The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Recent Episodes
What Does it Take to Get Consumer Perception Surveys Right?
Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot...
How Can You Avoid the Grey Areas of Green Claims?
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental...
What Evidence Do You Need to Support Health Claims?
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising...
When Are Advertisers Responsible for Consumer Ratings and Reviews?
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to...
The Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to...
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