The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Recent Episodes
Where is the Line Between Ethical Design and Dark Patterns?
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult...
How is Direct Selling Advertising Different?
For years, the direct selling industry carried a stigma of frauds and pyramid schemes, but in 2019, the Direct Selling Association decided to...
Revisiting the Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to...
How Should You Present Scientific Evidence to Support Your Ad Claims?
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry...
What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like...
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