The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Recent Episodes
A Different Playing Field. How is Advertising to Kids Different?
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising...
It’s Not Puffery. Do You Have the Evidence To Be #1?
Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product...
It’s Not Easy Being Green. What’s Next in ESG?
Consumers want to make responsible purchases when they can and, when it comes to helping the environment, that means selecting products that...
Are You Taking Care of Your Health (Claims)?
Now more than ever consumers are paying attention to their health and wellness. Research indicates that consumers see health and wellness as...
How Can You Ensure Your DEI Efforts Are Authentic?
As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts...
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